Partner materials & downloads

☉ VisitBalaton365 has expanded its international promotional toolkit with two new publications: the Balaton MICE Guide and the Pocketguide.
The 84-page English-language MICE Guide presents conference hotels, event venues and incentive programme opportunities around Lake Balaton, supporting the region’s positioning as an attractive destination for meetings and business tourism. The online version of the catalogue is available at the following link: Balaton MICE Guide 2026/2027

The Pocketguide is a compact visitor guide designed for international travellers, highlighting the diverse experiences of the Balaton region—from natural and built heritage to gastrono my and active programmes. With more than 200 recommendations, the publication showcases the area as a “jewel box” of experiences waiting to be discovered throughout the year. Pocketguide

Together, the two publications strengthen VisitBalaton365’s international visibility and help present Lake Balaton as a destination that offers rich cultural, leisure and business opportunities beyond the traditional summer season.

☉ VisitBalaton365 showcased Lake Balaton as a vibrant year-round destination at a major tourism event in Bratislava. Highlighting wellness, gastronomy, culture, sailing and nature, the team invited Slovak partners to explore more than just the summer season. The presentation emphasized cross-border collaboration, international visibility, and multi-seasonal experiences—proving the Balaton is always in season. Read the full article 16.06.2025

☉ The new Balaton Wines Visitor Centre in Balatonszőlős brings together nearly 80 wineries from around the lake in one elegant space. Founded by the Michelin-awarded team behind Casa Christa, the centre offers tastings, workshops, and multilingual programs year-round. It promotes a unified Balaton wine identity and is backed by over 70 wineries—marking a major step in Hungary’s wine tourism. Read the full article 13.06.2025

☉ Lake Balaton springs to life in Kurier’s travel pages: at Fonyód, a romantic sculpture unites history and passion; Köveskál’s market beckons with homemade jams and local wines; Tihany’s vistas take your breath away; and Badacsony’s wine bars turn every sunset into a celebration. Behind the 210 km Balaton Circuit lie seamless train connections and a handpicked selection of accommodations. Read the full article 08.06.2025

☉ The Balaton MICE Guide is a new English-language publication promoting business tourism in the Lake Balaton region to international markets. The brochure showcases the area’s conference and event venues along with available services. Developed through the collaboration of VisitBalaton365 and professional partners, it serves as a key tool for strengthening international relations. Read the full article

☉ Discover the official VisitBalaton365 brochure for 2025, showcasing the region’s most inspiring tourism experiences and business opportunities. This publication offers a comprehensive overview of the Balaton destination, tailored for international travel professionals and partners. Explore the latest developments, key highlights, and strategic directions that shape the future of Lake Balaton. Browse the full interactive brochure here